Chris Parker knows how lucky he is. As a senior in college back in 1989, he applied for an internship at something called a digital marketing agency. There was no public Internet then, no broadband or Wi-Fi…just Compuserve, Bulletin Boards, and a 24.4 bps modem. Digital Marketing was something this agency just decided it was going to create.

Things worked out. Now 30-plus years in, Chris has been running point on client strategies, business development, capability expansion and staff/agency operations for a series of successful agency groups, and having a blast doing so. Lucky guy indeed.

Career Highlights

• One of the first employees at the first digital agency, Modem Media.

• While at Modem he ran JCPenney, AOL, Marriott, Kodak business, and helped lead award winning AT&T Olympic digital campaigns.

• Ran client business with Mike LeBeau’s Byte Interactive, expanding services and strategic capabilities, leading to 5x growth in 2 years. Clients included Coty, Unilever, Nestle Waters, Elizabeth Arden, Webster Bank.

• Upon Byte Interactive’s merger with Story Worldwide, became global COO of a newly combined agency, managing P/L and all clients across 3 continents. Clients included General Mills, Bank of America, UPS, Lexus, Wyndham, Beech-Nut.

• Co-Founded Scrum50 in 2014 with the learned motivation that great work, done efficiently and in close collaboration with clients could be a scalable model.

Chris, his wife Kathleen (a S50 recruiter) and three college-age children live in Fairfield, CT, and spend plenty of summer weekends at the Jersey shore. He enjoys being a dad and bad dad jokes, playing guitar, basketball, golf, and making Sunday dinners for the family.