Scrum50 Takes Home the Gold at PRO Awards for Beech-Nut Campaign
The win, a GOLD award for Best Cross-Channel Engagement, is the next in a run of accolades for the campaign—which included several TV Spots, an impactful Online Anthem Video, Social Media Activation, Digital Banners, Print Ads, Radio Placements and more.
“Turn the Labels Around” was built around proprietary market testing which revealed that what mothers feed their babies is just as much an emotional decision as it is functional. With nationwide “mom shaming” at the forefront in pop culture (from celebrities to social media), the combination of insight and timing was a winning one.
The campaign had a halo effect, boosting sales significantly and creating positive brand awareness and sentiment.
Beech-Nut Turn the Labels Around
The PRO Awards is the world’s leading recognition program open to marketers, agencies, suppliers, and manufacturers involved in campaigns utilizing promotion marketing. From buzz campaigns and digital marketing to influencer programs and beyond, the PRO Awards serve as a ‘look book’ into the best campaigns of the year.
Winners are selected from 30 categories by a panel of senior-level brand and agency promotion marketing experts. Over 1,000 entries were submitted from around the globe; winning campaigns were named the best of the best due to their demonstration of clear strategic thinking and their success in reaching the target audience.
See the full list of the 2018 winners here.