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Work

ReadyRefresh
Hydrologue Content Hub

Establishing Authority & Driving Search with Optimized Content

Scrum50 helped Nestle Waters North America position the ReadyRefresh brand as the go-to source for hydration with the Hydrologue Content Hub. We developed a content strategy to leverage the brand’s built-in authority as a leading water delivery service. The objective was to add brand value, capitalize on high-traffic search terms, and attract new potential customers to the top of the sales funnel.

See the Hydrologue Content Hub in action

We applied our agile approach to content development to execute a stream of effective content that truly delivered on the strategy. Our team put the ReadyRefresh expertise into engaging content like interactive articles, animations, infographics, quizzes, short- and long-form videos, and an informative hydration calculator.

Hydrologue served as a resource for potential and existing customers with informative, engaging touchpoints for both B2B and B2C audiences.

NWNA CLIENT
Nestle Waters
CATEGORIES
Content Strategy, Content Creation, SEO, B2B, B2C, Campaign Development

Site Design

Water Calculator