Hydrologue Content Hub
Establishing Authority & Driving Search with Optimized Content
Scrum50 helped Nestle Waters North America position the ReadyRefresh brand as the go-to source for hydration with the Hydrologue Content Hub. We developed a content strategy to leverage the brand’s built-in authority as a leading water delivery service. The objective was to add brand value, capitalize on high-traffic search terms, and attract new potential customers to the top of the sales funnel.
We applied our agile approach to content development to execute a stream of effective content that truly delivered on the strategy. Our team put the ReadyRefresh expertise into engaging content like interactive articles, animations, infographics, quizzes, short- and long-form videos, and an informative hydration calculator.
Hydrologue served as a resource for potential and existing customers with informative, engaging touchpoints for both B2B and B2C audiences.
Content Strategy, Content Creation, SEO, B2B, B2C, Campaign Development