Playing it Forward for the Next Generation
A Goal for the Future
Hockey depends on the availability of skateable ice. But environmental changes are making it more and more difficult for a new generation of kids to get into the sport. That’s why the NHL is the first and only professional league dedicated to reducing the footprint of their game. Our challenge was to transform an immense amount of technical content into an an engaging educational journey about the NHL’s major scientific strides…the magnitude of which needed to be understood by scientists and fans alike…and incite club owners nationwide to act.
Content Creation, Corporate Sustainability, Website Design, Infographics